LAUGHING MONK CAFE — PRESS KIT
laughingmonkcafe.com/press

WHAT IS IN HERE

  laughing-monk-cafe-fact-sheet.pdf   One page: locations, awards, brand colors, logo rules.

  logos/
    lmc-logo-horizontal-color.png     Full-color horizontal lockup, transparent (3915 x 2207)
    lmc-logo-vertical-color.png       Full-color vertical lockup, transparent (2081 x 3231)
    lmc-logo-badge-black.png          Round wordmark badge, black, transparent (2018 x 2015)
    lmc-logo-badge-white.png          Round wordmark badge, white, transparent — for dark backgrounds
    lmc-logo-master-vector.pdf        Vector master artwork with the Pantone identity colors
    lmc-logo-mono.svg                 Single-color vector mark for web and small sizes

  photos/                             Editorial photography, 10 files, JPEG, no location data
    mission-hill-storefront.jpg       737 Huntington Ave, Boston
    mission-hill-dining-room.jpg
    mission-hill-live-music.jpg
    omakase-course.jpg
    laughing-monk-van.jpg
    wellesley-dining-room.jpg
    allston-storefront-night.jpg
    allston-dining-room.jpg
    dish-som-tam.jpg                  Som tam — green papaya salad
    dish-son-in-law-eggs.jpg          Son-in-law eggs

HOW YOU MAY USE THESE FILES

  Editorial coverage of Laughing Monk Cafe: yes, no permission needed. Please credit
  photographs to Laughing Monk Cafe.

  Use the logo as supplied. Do not recolor, outline, add effects to, rotate or stretch it.
  Keep clear space around it equal to the height of the word CAFE. The full-color mark needs
  a light background; use the white badge on dark ones.

  Anything else — advertising, merchandise, packaging, or any use that implies we endorse
  something — needs our written permission first.

BRAND COLORS

  Monk Red     Pantone 485 C        C0 M100 Y100 K0    #ED1C24
  Monk Black   Pantone Black C      K100               #231F20
  Cool Grey    Pantone Cool Grey 11 C   K80                #58595B

CONTACT

  press@laughingmonkcafe.com — we reply to press inquiries within 2 business days.
  Main line (617) 232-8000.
